Stories About the Firm

Lyz Lenz of the Columbia Journalism Review sits with Michael Sitrick, CEO and founder of Sitrick And Company in a personal interview. ...

Sitrick and Company has named David Churbuck head of the agency’s newly opened Boston office. Churbuck will also be a member of the firm. He joins Sitrick from software-as-a-service company Acquia, where he was vice president, corporate marketing....

Sitrick cleans up the messes of celebrities, companies and others, and he’s a strategist not adverse to treating PR as combat....

Sitrick has earned the gratitude of clients and the (sometimes grudging) respect of reporters by approaching public relations challenges in much the same way a lawyer approaches a trial....

Sitrick and Company's Michael Sitrick is spokesperson for IMG Worldwide chairman Ted Forstmann, target of a lawsuit that claims he bet more than $600K from 2004-07 on NCAA basketball tournament games that were coached by clients of the big agent/sports programming shop....

The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. The campaign is being handled by the Los Angeles, New York and San Francisco offices of Sitrick & Company....

By Greg Hazley Deposed H-P CEO Mark Hurd has hired Sitrick & Co. for PR counsel as he navigates the aftermath of his forced resignation from the Silicon Valley giant. Hurd’s departure was announced by H-P on Aug. 6 following an investigation of a claim of sexual harassment against him...

Heads Firm's Practice in Homeland Security Preparedness, Defense, Government Relations and Public Affairs Lieutenant General H Steven Blum (US Army, Ret.), one of the world's leading experts on Homeland Security, has joined Sitrick Brincko Group as Managing Director and Group Practice Leader. Sitrick Brincko, a management consulting firm specializing in...

Mike Sitrick was never supposed to work in public relations. As a young man he wanted to be a journalist and worked briefly as a reporter when, in 1969, he found himself in talks with the Chicago Tribune about a job paying $125 a week....