Stories About the Firm

Mike Sitrick was never supposed to work in public relations. As a young man he wanted to be a journalist and worked briefly as a reporter when, in 1969, he found himself in talks with the Chicago Tribune about a job paying $125 a week....

Sitrick & Co. is handing the "pre-packaged" Chapter 11 filing of Affiliated Media, the parent company of Dean Singleton's MediaNews. AM says the reorganizations will have no impact on the daily operations of MediaNews' collection of 54 dailies, including the Denver Post and San Jose Mercury News, and more...

Resources Connection Completes Acquisition of Sitrick And Company and Brincko Associates, Forms New Corporate Advisory and Restructuring Subsidiary IRVINE, Calif., Nov. 23 /PRNewswire-FirstCall/ -- Resources Connection, Inc., (Nasdaq: RECN), today announced the completion of the acquisition of the business of Sitrick And Company, Inc., one of the nation's leading...

Sitrick & Company is still the go-to firm on the west coast for executives or celebrities whose reputations are in crisis....

At the end of last week, as the chaos swirled over which network would land the post-jail interview with Paris Hilton, and for how much money, and which network was denying most stridently that it had offered her cash, Hilton's new "crisis manager" Mike Sitrick gave a statement...

Julie Roehm’s legal and public-relations strategy may seem hyperaggressive. Besides suing Wal-Mart for wrongful termination, the former marketing star has accused its top officers of violating the company’s conflict-of-interest rules. Now Roehm has hired Michael Sitrick, whose Los Angeles public-relations firm is known for going atomic on opponents,...

Sitrick & Company is still the go-to firm on the west coast for executives or celebrities whose reputations are in crisis...

Sitrick’s Century City firm perfected the field of crisis public relations. He controls reportorial access to troubled actors and warring financiers alike....

L.A.’s king of crisis PR. His firm has handled press for the Archdiocese of Los Angeles during the pedophile priest scandal. He helped Stanley Gold and Roy Disney fight Michael Eisner....

Fled the scene of an accident? At war with Page Six? Taking on the most powerful man in Hollywood? Addicted to painkillers? Accused of molesting children? Call Mike Sitrick....

It’s hard to imagine anyone who works for Sitrick & Company ever getting bored....

Sitrick & Company approaches a public relations challenge in much the same way a lawyer approaches a trial: it does its due diligence, researches the client and the issue, develops a strategy and then presents its case to the target audience the way a lawyer presents his or...

Not many firms can boast a client roster so rich and varied that it includes Rush Limbaugh and Eminem, Roy Disney and Marvin Davis, but Sitrick & Company is unique, the number one choice of celebrities in crisis and for high-profile corporate leaders with an urgent need to...

American corporations today are in crisis, with many companies facing a fusillade of charged and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the interests and reputation of...

Michael Sitrick, founder and chairman of Sitrick & Co., a Los Angeles crisis management firm, has counseled CEOS in more than 150 bankruptcies since 1989, including Purina Mills' and Burlington Industries'....

Ten years from now, it will be hard to know what will be more memorable, "A Beautiful Mind" the movie or "A Beautiful Mind" the Oscar campaign, a watershed moment in the ongoing battle between historians and Hollywood over the custody of our shared heritage. ...