Stories About the Firm

Not many firms can boast a client roster so rich and varied that it includes Rush Limbaugh and Eminem, Roy Disney and Marvin Davis, but Sitrick & Company is unique, the number one choice of celebrities in crisis and for high-profile corporate leaders with an urgent need to...

15 March, 2004

American corporations today are in crisis, with many companies facing a fusillade of charged and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the interests and reputation of...

14 July, 2002

Michael Sitrick, founder and chairman of Sitrick & Co., a Los Angeles crisis management firm, has counseled CEOS in more than 150 bankruptcies since 1989, including Purina Mills' and Burlington Industries'....

01 April, 2002

Ten years from now, it will be hard to know what will be more memorable, "A Beautiful Mind" the movie or "A Beautiful Mind" the Oscar campaign, a watershed moment in the ongoing battle between historians and Hollywood over the custody of our shared heritage. ...

25 March, 2002

How did media depictions of ex-Los Alamos scientist Wen Ho Lee change so quickly from suspected Chinese spy to sympathetic victim of a bumbling government smear? Hardball Los Angeles flack Michael Sitrick (FORBES, Nov. 15 1999) takes some of the credit....

16 October, 2000

By preempting 20/20 on the Internet, p.r. man Mike Sitrick didn't just get better spin for his client. He took the war against the media into a new dimension. Read the original story here....

15 November, 1999

You could call Michael Sitrick a master of disaster. But rather than wreaking havoc, the public relations wizard from Los Angeles often works in disaster's wake to redirect any resulting negative information before -- or shortly after -- media bloodhounds get their paws on it....

07 June, 1998

He’s been dubbed a “$400-an-hour fireman,” an “image rescuer” and a “Green Beret of PR,” but to celebrities with an image crisis, Michael Sitrick is a reputation savior....

01 March, 1998

To make its case against Capital Cities/ABC Inc. in the public's eye as much as in court, Food Lion Stores Inc. created a communications juggernaut for its six-week trial against the network, even hiring a Los Angeles public relations agency that has worked with such high-profile clients as...

31 January, 1997

Michael S. Sitrick was more than willing to try to orchestrate this story. After all, it's what he does. Within hours of hearing that an article about his pricey public relations firm was in the works, Sitrick was on the telephone lining up satisfied clients to sing his praises....

16 July, 1995