15 Mar 2004 Agency Report Card
Not many firms can boast a client roster so rich and varied that it includes Rush Limbaugh and Eminem, Roy Disney and Marvin Davis, but Sitrick & Company is unique, the number one choice of celebrities in crisis and for high-profile corporate leaders with an urgent need to communicate to the media and financial community. Sitrick boasts perhaps the most concentrated congregation of journalistic talent in the public relations business. The vast majority of its senior professionals are former editors, reporters, and correspondents at such publications as Newsweek, the Wall Street Journal, the Financial Times, CBS News, and NPR, with most of the others having spent time in senior corporate communications positions. It’s a line-up that gives Sitrick instant credibility, and provides clients with wise, seasoned counsel in high-stakes, bet-the company contests (litigation, bankruptcy, mergers and acquisitions) where its combative approach—and its willingness to defy industry conventional wisdom—is a huge asset.