The Firm

Sitrick And Company has consistently been ranked among the nation’s top strategic communications firms. Founded in 1989 by Michael S. Sitrick, Chairman and CEO, the firm has clients from the public and private sector as well as high-profile individuals. The New York Times called us, “The City’s Most Prominent Crisis Management Firm.”



Fortune magazine has called our founder and Chairman “one of the most accomplished practitioners of the dark arts of public relations.” The Financial Times called him, “The spin doctor’s spin doctor. The Editor of Los Angeles Magazine said, “Sitrick is a pure product of the 24-hour news cycle, of a culture dominated and defined by newspapers, magazines, TV, radio, the Internet of the never-ending noise streaming into our lives. Beyond his aggressiveness, beyond his toughness, what distinguishes Sitrick is his ability to play the media to his client’s advantage.”

Sitrick And Company focuses on corporate, financial, transactional, reputational and crisis communications. While the firm has a substantial practice in each of these areas, it is best known for its work in sensitive, make-or-break situations. The firm is a leader in crisis management of all types, including litigation support of all types, data breaches, product recalls, mergers and acquisitions, corporate governance and in-and-out of court restructurings. (The firm has done approximately 500 restructurings over the past 32 years.) Clients include public and private companies – from those in the Fortune 100 to start-ups — as well as government agencies and high-profile individuals in business, sports, entertainment and politics.

Unlike most firms that break out their media practices separately, Sitrick And Company understands that the media – both traditional and digital — can impact virtually every assignment with which it is involved and thus integrates its media specialists in every matter where media is a factor.

Sitrick professionals include executives with both corporate and media experience, including former senior executives of Fortune 500 companies and editors, reporters and correspondents from such news organizations as The Wall Street Journal, The New York Times, Forbes, Bloomberg News (in the US, the UK and the Middle East), The Financial Times, The Times of London, The Evening Standard, New York Post, Los Angeles Times Women’s Wear Daily and CBS Television News . Senior executives also include a retired United States Army three-star general and a former litigation attorney from one of Los Angeles’ leading litigation firms.

While the firm is known for its placement and shaping of some of the nation’s most important news stories, giving it access to the media that few firms can rival, perhaps even more telling are those that never show up in the media – traditional or digital – the result of Sitrick And Company having achieved the much more difficult task of keeping clients out of the news.

Practice Areas

Sitrick And Company focuses on corporate, financial, transactional and crisis communications. The firm’s experience within those areas is both broad and deep, ranging from corporate bankruptcies to Academy Award campaigns.

The City's Most Prominent Crisis Management Firm

The Fixer
-by Michael Sitrick

In this book, Sitrick reveals the secrets that have made him America’s preeminent crisis communications expert.

You’ll see how the PR legend and his team guided clients like the estate of Michael Jackson and Papa John’s Pizza through the media-fueled fires of scandal, while helping others, like Roy Disney and the filmmakers who exposed the Russian Olympic doping scandal, achieve justice. You’ll learn Sitrick’s Ten Rules of Engagement and his thoughts on “no comment,” social media, public apologies, and more.

“The Winston Wolf of Public Relations…”
—Fortune Magazine

“The Spin Doctor’s Spin Doctor.”
—Financial Times


Sitrick And Company has three offices:
Los Angeles, New York and Washington D.C.