Newsroom

  • If you don’t tell your story, someone else will tell it for you. Even the richest and most famous people and the largest corporate behemoths, however impervious to attack they may seem, can be crushed. The controversy and conversation will rage on with or without...

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  • Michael Sitrick built his career on helping the rich and powerful deflect damaging headlines. There was no spinning this.   Interview with Mike Sitrick, appearing in the New York Times, June 1, 2018 By Abby Aguirre. Read the article here.

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  • O’Dwyer’s PR News – Fri., May 25, 2018   Sitrick and Company has named David Churbuck head of the agency’s newly opened Boston office. Churbuck will also be a member of the firm. He joins Sitrick from software-as-a-service company Acquia, where he was vice president,...

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  • By Nicole LaPorte “This is not a game for beginners or poseurs.” Michael Sitrick says matter-of-factly. “There are a lot of people who claim to know how to do what we do. My experience is there are very, very few who really know how to do it,...

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  • 2:21 PM ET Wed, 10 Jan 2018 Michael Sitrick, Sitrick & Co. chairman & CEO and “The Fixer” author, discusses President Trump’s handling of the accusations in Michael Wolff’s “Fire and Fury” book. Watch the video here.

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  • Posted 11/08/2016 by Connie Loizos To land a press interview with Brogan Bambrogan, the former CTO of the transportation startup Hyperloop, who is now suing the company over breach of fiduciary duty, you must first receive the blessing of Sitrick & Company, a 28-year-old, L.A.-based public relations firm...

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  • Michael Sitrick is OK with the title of spinmeister. That is what he does, after all — though he sees it a bit differently than most people. “You can give me a set of facts and I can write you four stories from the most...

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  • When Mateo Martinez wears University of Colorado gear out in public, people laugh at him. The 2005 CU graduate tries to defend the school by talking about the basketball teams’ recent successes, but it’s no use. “Football is the straw that stirs the drink for...

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  • If you were considered the #1 villain in America … a dog fighting, law breaking bad guy … would you pay $111K for an image makeover? Michael Vick sure did … and it was the best money he ever spent. TMZ has obtained court documents...

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  • One of the web’s biggest social media successes suddenly goes silent By Claude Brodesser-Akner Over the last four years, Skittles has enjoyed an enviable social-media presence — with some 25 million followers on Facebook and more than 100,000 on Twitter, it’s one of the highest-profile...

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  • BY CAMILLE SWEENEY AND JOSH GOSFIELD Maintaining a positive public image is hard work for any person or company–but it’s easier if you understand how to get out in front of the media. L.A.’s foremost PR rep to the stars Mike Sitrick reveals a few...

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  • How America’s most famous pizza guy got schooled on the hazards of politics and media. By James Bandler with Doris Burke “Like more than one figure caught in a media cyclone, Schnatter turned to one of the most accomplished practitioners of the dark arts of...

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  • By Susan Adams After I published a story yesterday critical of Hostess Brands’ request that a bankruptcy judge grant approval for $1.8 million in executive bonuses to be paid by the insolvent company, Judge Robert Drain approved the plan and I heard from a Hostess...

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  • “Sitrick has earned the gratitude of clients and the (sometimes grudging) respect of reporters by approaching public relations challenges in much the same way a lawyer approaches a trial: the firm does its due diligence, researches the client and the issue, develops a strategy and...

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  • China-based fertilizer producer which lists shares in the U.S. hires Sitrick and Company as it faces SEC probe, questions about its financials. Read the full story (subscription required).

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  • Status update: Facebook founder “friends” new image By Alexei Oreskovic Reuters SAN FRANCISCO – At a conference six months ago, Facebook’s 26-year-old chief executive was literally dripping in sweat as he fielded tough questions about his company’s privacy practices and a forthcoming movie portraying him...

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  • By Kevin McCauley Sitrick and Company’s Michael Sitrick is spokesperson for IMG Worldwide chairman Ted Forstmann, target of a lawsuit that claims he bet more than $600K from 2004-07 on NCAA basketball tournament games that were coached by clients of the big agent/sports programming shop....

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  • By Stuart Elliott The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or...

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  • By Greg Hazley Deposed H-P CEO Mark Hurd has hired Sitrick & Co. for PR counsel as he navigates the aftermath of his forced resignation from the Silicon Valley giant. Hurd’s departure was announced by H-P on Aug. 6 following an investigation of a claim...

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  • Heads Firm’s Practice in Homeland Security Preparedness, Defense, Government Relations and Public Affairs Lieutenant General H Steven Blum (US Army, Ret.), one of the world’s leading experts on Homeland Security, has joined Sitrick Brincko Group as Managing Director and Group Practice Leader. Sitrick Brincko, a...

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  • Lt. Gen. H Steven Blum has been appointed managing director and group practice leader of Sitrick Brincko Group, a management consulting firm that offers advice in the field of strategic, crisis and corporate communications. General Blum retired from his role in the United States Army...

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  • By Matthew Garrahan in Los Angeles Mike Sitrick was never supposed to work in public relations. As a young man he wanted to be a journalist and worked briefly as a reporter when, in 1969, he found himself in talks with the Chicago Tribune about...

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  • From the Daily Bankruptcy Review As the economy continues to throttle more and more financially borderline corporations, troubled companies and their advisers are increasingly turning to what is known as the “363 sale” to engineer their way out of bankruptcy and liquidation. General Motors did...

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  • There’s unpopular, there’s widely loathed, there’s despised, and then there’s John Edwards. Americans are a tolerant people, but they have a line, and evidently, when you cheat on your cancer-stricken wife, lie about it to everyone while running for president, and then decline to acknowledge...

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  • Since starting his crisis management firm in 1989,Mike Sitrick has handled media relations for more than 300 bankruptcy cases, including such spectacular meltdowns as Orange County’s and Global Crossing’s. Sitrick also has helped scandal-plagued organizations navigate controversies, including those that hit the Catholic Archdiocese of...

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  • Sitrick & Co. is handing the “pre-packaged” Chapter 11 filing of Affiliated Media, the parent company of Dean Singleton’s MediaNews. AM says the reorganizations will have no impact on the daily operations of MediaNews’ collection of 54 dailies, including the Denver Post and San Jose...

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  • By Mark CalveySan Francisco Business Times Sitrick and Co., a Los Angeles-based public relations firm whose client roster ranges from Paris Hilton to Patricia Dunn, opened a San Francisco office. The firm, founded in 1989 by Michael Sitrick, was recently acquired by Resources Connection Inc.,...

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  • James Bates on “Dateline NBC”

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  • Buying “Made in China” The “Made in China” label has been rocked by product safety scandals and quality concerns. Who is most affected and how do companies respond when their brand name is on the line? November 30, 2009 – By JASMINE AKO With US$338...

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  • Resources Connection Completes Acquisition of Sitrick And Company and Brincko Associates, Forms New Corporate Advisory and Restructuring Subsidiary IRVINE, Calif., Nov. 23 /PRNewswire-FirstCall/ — Resources Connection, Inc., (Nasdaq: RECN), today announced the completion of the acquisition of the business of Sitrick And Company, Inc., one...

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  • Kara Swisher of the Wall Street Journal’s All Things D blog noted: “The founders of Skype, via the two tech companies they control, Joost and Joltid, have hired Sitrick & Company, headquartered in Los Angeles.” Read the full story.

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  • “Advising Jamie McCourt is Bert Fields, the entertainment lawyer who has represented, among others, Michael Jackson and the Beatles. Her lead counsel is Dennis Wasser, who has pleaded the divorce cases of Tom Cruise, Steven Spielberg, Clint Eastwood and Jennifer Lopez. Also in her corner...

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  • From The Holmes Report Aaron Curtiss, formerly director of innovation at the Los Angeles Times, has joined the Los Angeles office of Sitrick And Company, a specialist in corporate, financial, transactional and crisis communications. “Aaron’s knowledge of both traditional and digital media is a good...

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  • From The Holmes Report Journalist David Satterfield, currently managing editor of the San Jose Mercury News, is joining the Silicon Valley/San Francisco office of Sitrick & Company, a public relations firm specializing in corporate, financial, transactional and crisis communications. Satterfield joins editors and reporters who...

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  • From The Holmes Report Sitrick & Company is still the go-to firm on the west coast for executives or celebrities whose reputations are in crisis. Clients during 2007 included Patricia Dunn, the former chairman of HP, who was indicted (all charges were eventually dropped) for...

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  • Fled the scene of an accident? At war with Page Six? Taking on the most powerful man in Hollywood? Addicted to painkillers? Accused of molesting children? Call Mike Sitrick. That’s what Halle Berry, Ron Burkle, Roy Disney, Rush Limbaugh, and the Catholic archdiocese did. He...

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  • At the end of last week, as the chaos swirled over which network would land the post-jail interview with Paris Hilton, and for how much money, and which network was denying most stridently that it had offered her cash, Hilton’s new “crisis manager” Mike Sitrick...

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  • Julie Roehm’s legal and public-relations strategy may seem hyperaggressive. Besides suing Wal-Mart for wrongful termination, the former marketing star has accused its top officers of violating the company’s conflict-of-interest rules. Now Roehm has hired Michael Sitrick, whose Los Angeles public-relations firm is known for going...

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  • Sitrick & Company is still the go-to firm on the west coast for executives or celebrities whose reputations are in crisis. Clients in 2006 ranged from Hewlett-Packard chairman Patricia Dunn, who faced charges of identity theft after detectives looking into board leaks employed underhanded and...

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  • When bad things happen to a company–a bankruptcy filing, a CEO’s messy divorce, a proxy fight–Michael Sitrick is the public relations guy who gets the call. His clients, who have included billionaire investor Ron Burkle, Global Crossing (NASDAQ:GLBC) ex-chairman Gary Winnick, and Hewlett-Packard (NYSE:HPQ) ex-chairwoman...

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  • Los Angeles Magazine, December, 2006 Michael Sitrick, PR Executive Age: 59. Greatest Hits: Rush Limbaugh, Michael Ovitz, Cardinal Roger Mahony. Why him? Sitrick’s Century City firm perfected the field of crisis public relations. He controls reportorial access to troubled actors and warring financiers alike. Latest...

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  • West – Los Angeles Times, August 13, 2006 Our list of the most powerful people in Southern California Michael Sitrick, Chairman and CEO, Sitrick & Co.: 59, Pacific Palisades L.A.’s king of crisis PR. His firm has handled press for the Archdiocese of Los Angeles...

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  • By Steve Oney – Los Angeles Magazine, July, 2006 Fled the scene of an accident? At war with Page Six? Taking on the most powerful man in Hollywood? Addicted to painkillers? Accused of molesting children? Call Mike Sitrick. That’s what Halle Berry, Ron Burke, Roy...

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  • It’s hard to imagine anyone who works for Sitrick & Company ever getting bored. Where else are public relations executives likely to find themselves working with Steven Spielberg and Universal Pictures to defuse criticisms of the controversial Munich or Imagine Entertainment and Sony Pictures to...

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  • Sitrick & Company approaches a public relations challenge in much the same way a lawyer approaches a trial: it does its due diligence, researches the client and the issue, develops a strategy and then presents its case to the target audience the way a lawyer...

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  • Not many firms can boast a client roster so rich and varied that it includes Rush Limbaugh and Eminem, Roy Disney and Marvin Davis, but Sitrick & Company is unique, the number one choice of celebrities in crisis and for high-profile corporate leaders with an...

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  • American corporations today are in crisis, with many companies facing a fusillade of charges and public faith in business leaders sinking to its lowest levels since the Great Depression. Enter the fine art of “crisis communications,” in which public relations pros tend to the interests...

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  • By Cheryl Meyer – The Daily Deal, July 14, 2002 SEC after your hide? For a fat fee, PR guru Michael Sitrick just might be your man American corporations today are in crisis, with many companies facing a fusillade of charged and public faith in...

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  • After months of headlines about abusive priests, the Catholic Archdiocese of Los Angeles has engaged Sitrick & Co., a prominent and expensive public relations firm specializing in high-profile clients with big troubles. Read the article here.

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  • Michael Sitrick, founder and chairman of Sitrick & Co., a Los Angeles crisis management firm, has counseled CEOS in more than 150 bankruptcies since 1989, including Purina Mills’ and Burlington Industries’. Read the original story here.

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  • This is the first Oscar winner with its own crisis PR manager, the inveterate Sitrick and Co. The firm, whose other clients have included Orange County in the middle of its bankruptcy, Enron wannabe Global Crossing and Paula Poundstone, wasn’t brought on to squelch tales...

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  • How did media depictions of ex-Los Alamos scientist Wen Ho Lee change so quickly from suspected Chinese spy to sympathetic victim of a bumbling government smear? Hardball Los Angeles flack Michael Sitrick takes some of the credit. Unbeknownst to the public, Sitrick, engaged since the...

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  • GUILTY UNTIL FLACKED By Seth Lubove – Forbes, October 16, 2000 How did media depictions of ex-Los Alamos scientist Wen Ho Lee change so quickly from suspected Chinese spy to sympathetic victim of a bumbling government smear? Hardball Los Angeles flack Michael Sitrick (FORBES, Nov....

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  • By preempting 20/20 on the Internet, p.r. man Mike Sitrick didn’t just get better spin for his client. He took the war against the media into a new dimension. Read the original story here.

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  • Tough as a trial lawyer, the CEO of Sitrick & Company takes no prisoners when it comes to winning journalists to his clients’ agendas. Click here to read the full story.

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  • If anyone understands the media, it’s author Michael Sitrick, aka the Wizard of Spin, or The Spinmeister. His Los Angeles public relations agency, Sitrick and Co. Inc., helped Orange county, Calif., navigate through its bankruptcy storm. When Food Lion Inc. took ABC to court over...

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  • You could call Michael Sitrick a master of disaster. But rather than wreaking havoc, the public relations wizard from Los Angeles often works in disaster’s wake to redirect any resulting negative information before — or shortly after — media bloodhounds get their paws on it....

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  • Los Angeles Magazine Crisis controllers (because the press, the paparazzi and the prenuptials can be more damaging than the critics) He’s been dubbed a “$400-an-hour fireman,” an “image rescuer” and a “Green Beret of PR,” but to celebrities with an image crisis, Michael Sitrick is...

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  • To make its case against Capital Cities/ABC Inc. in the public’s eye as much as in court, Food Lion Stores Inc. created a communications juggernaut for its six-week trial against the network, even hiring a Los Angeles public relations agency that has worked with such...

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  • Michael S. Sitrick was more than willing to try to orchestrate this story. After all, it’s what he does. Within hours of hearing that an article about his pricey public relations firm was in the works, Sitrick was on the telephone lining up satisfied clients...

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