Digital and Social Media

As traditional media fragments and new online publishers pop up daily, the need to skillfully propagate messages across social and digital platforms becomes vital. Sitrick And Company is a pioneer in harnessing digital and social media to help clients reach specific audiences. As with our approach to traditional media, we build digital aspects into almost every case.

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Sitrick And Company’s Digital and Social Media Practice is well-known for its disciplined and effective approach to all aspects of online and social media communications, incorporating strategic messaging, online investigation, and technological integration. We have a staff of professionals who bring a full suite of capabilities using state of the art techniques, including:

  • Full in-house rapid website development and deployment, including graphic design, software architecture, content management, analytics and social media integration
  • Search engine optimization (SEO)
  • Marketing staff for digital media buying, with deep experience in search, social media, contextual, video, and referral media buying
  • Social media content strategies and brand campaigns
  • Social influencer management
  • Online reputation management – search results analysis and remediation
  • Addressing and correcting online errors – including those on blogs, online news stories and Wikipedia
  • Acting as a rapid response team for the analysis and implementation of digitally focused messaging
  • Media monitoring, social listening, analytics, and predictive analysis

As just a few examples: Our digital communications practice has played a key role in winning and defeating proxy contests, demonstrating that criminal charges were false (resulting in charges being dropped), helping win and defeat union organizing efforts, helping companies involved in litigation to convince parties to settle, restoring online reputations of high profile individuals and companies, demonstrating that information disseminated by short sellers was false, demonstrating that information about to be published by a major news organization was false, providing counsel on cybersecurity incidents and data breaches, defending against brand threats, online harassment, and boycott attacks, helping to defeat potential legislation, and helping major politicians, celebrities, influencers and sports figures deal with highly sensitive situations.