THE WEST 100

West – Los Angeles Times, August 13, 2006

Our list of the most powerful people in Southern California

Michael Sitrick, Chairman and CEO, Sitrick & Co.: 59, Pacific Palisades

L.A.’s king of crisis PR. His firm has handled press for the Archdiocese of Los Angeles during the pedophile priest scandal. He helped Stanley Gold and Roy Disney fight Michael Eisner. He helped O.C. save face after its bankruptcy, and assisted Beverly Hills when it was accused of racial profiling. Longtime clients Michael Ovitz and Terry Christensen turned to him after their names came up in the Pellicano scandal. And he crafted strategy for Ron Burkle in his battle with New York Post’s Page Six.

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