19 Jan 2010 Holmes Report Agency Report Card
“Sitrick has earned the gratitude of clients and the (sometimes grudging) respect of reporters by approaching public relations challenges in much the same way a lawyer approaches a trial: the firm does its due diligence, researches the client and the issue, develops a strategy and then presents its case to the target audience the way a lawyer presents his or her case to a judge or jury. That means providing as much concrete evidence as possible to support the client’s argument to convince the “jury” (in this case, either the media or a client’s key constituents). It’s an approach well-suited to Sitrick’s areas of expertise, which typically find the finm working with corporations or individuals who are “on trial” in the court of public opinion.”
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