THE MASTER OF SPIN

Columbia Journalism Review – February 27, 2019 – Winter Issue 2019

By Lyz Lenz

https://www.cjr.org/special_report/the-master-of-spin.php

Lyz Lenz of the Columbia Journalism Review sits with Michael Sitrick, CEO and founder of Sitrick And Company in a personal interview. Affectionately called “The Master of Spin”, Sitrick discusses growing up as the oldest of three boys, how he found his way into PR, and some of the risks he took early in his career.

Read the full story here.

Master of Spin