The Education of Papa John

How America’s most famous pizza guy got schooled on the hazards of politics and media.

By James Bandler with Doris Burke

“Like more than one figure caught in a media cyclone, Schnatter turned to one of the most accomplished practitioners of the dark arts of public relations. He and the Svengali began plotting a counter-attack…The Winston Wolf of Public Relations had arrived. Wolf, if you recall, was the fixer in ‘Pulp Fiction.’ Played by Harvey Keitel, he washed away assassins’ splatter and gore. Sitrick cleans up the messes of celebrities, companies and others, and he’s a strategist not adverse to treating PR as combat.

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