Mike Sitrick, the founder and CEO of Sitrick And Company, is under the Legal Consultant Limelight at Lawdragon. In this in-depth interview with John Ryan, Mike Sitrick discusses his background, several of the more interesting matters that Sitrick And Company has worked on, and offers advice on leadership, the craft of strategic and crisis communications and public relations, and the impact of social and digital media today.

“The most important component of what I do – other than judgment and creativity – is understanding what makes news, whether in dealing with the media or any other constituent,” he says.

Read the entire interview here.