“Sitrick: the PR godfather with a typewriter” from PR Week

Tough as a trial lawyer, the CEO of Sitrick & Company takes no prisoners when it comes to winning journalists to his clients’ agendas. Adam Leyland has a face-to-face with this most aggressive pro.

It’s not the Armani suits or the art-filled offices in Century City, L.A. that single out Michael Sitrick as a sharp shooter. It’s the deep-voiced sub-machine-gun- like patter that rattles off give-it-to-you-straight opinions and weighted-up-every-option ideas at a speed with which one struggles to keep up.