SF Business Times: “PR agency Sitrick opens San Francisco office”

By Mark Calvey

Sitrick and Co., a Los Angeles-based public relations firm whose client roster ranges from Paris Hilton to Patricia Dunn, opened a San Francisco office.

The firm, founded in 1989 by Michael Sitrick, was recently acquired by Resources Connection Inc., which also purchased turnaround adviser Brincko Associates Inc. to form a corporate advisory and restructuring unit.

Sitrick follows a well worn path into San Francisco, where crisis communications firms have established offices. Sard Verbinnen & Co. arrived in San Francisco in 2005, Abernathy MacGregor Group in 2006, and the Brunswick Group of London in 2007.

One of the Bay Area’s big draws is the number of large companies based in the region.

“There’s a huge opportunity in San Francisco. I see our San Francisco office one day rivaling our New York office,” said Michael Sitrick, chairman and CEO of the Los Angeles-based firm. A dozen people from the firm’s work force of 60 work in New York.

The new office, located on the 13th floor of 90 New Montgomery, houses three professionals.

Those based in San Francisco include Glenn Bunting, managing director of the Bay Area, Miami and Orange County offices. The former head of the investigative unit at the Los Angeles Times has represented home builder Lennar in the Bay Area.

Lance Ignon, head of the San Francisco office, previously worked for Tenet Healthcare and VaxGen, as well as the Los Angeles Times and Investor’s Business Daily. Dave Satterfield, former managing editor at the San Jose Mercury News, focuses on the firm’s Silicon Valley clients.