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Michael S. Sitrick
Michael S. Sitrick is Chairman and Chief
Executive Officer of Sitrick And Company. A
nationally recognized expert in the strategic
use of communications, Mr. Sitrick has been
the subject of numerous articles and profiles
focusing on the results he has achieved for
clients. The Los Angeles Times called him,
"The Wizard of Spin." Forbes called
him "The Flack For When You're Under
Attack." CFO Magazine wrote, "Where
do companies turn when you-know-what hits the
fan? Say for example, when FBI agents invade
your offices or an out-of-state bank refuses
to renew your credit line that is keeping the
company and the economy afloat? Two companies
with these actual problems had one answer:
Michael Sitrick..."
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Since founding Sitrick And Company, he has
provided advice and counsel to more than 500
companies, including some of the nation's
largest corporations and some of our
nation's highest profile individuals -- both
on routine and extremely sensitive matters.
Matters with which he has been involved
pretty much span the spectrum. While many of
his cases dominate the headlines, perhaps
even most telling are the cases which are
never heard about -- where Mr. Sitrick and
his firm are brought in to keep their
clients out of the press, a much more
difficult task.
Under his direction, Sitrick And Company
grew to the 15th largest independent firm in
the nation in its first year of business. It
broke into the top ten in its second year.
For the past four years running, it has been
ranked either the number one or the number
two strategic public relations firm in the
U.S. by Inside PR Magazine. This past year,
it was also named Crisis Management Firm of
the Year.
Prior to forming the firm, Mr. Sitrick
served as Senior Vice President -
Communications for Wickes Companies, Inc. A
member of that company's senior management
group, Mr. Sitrick was the architect of
Wickes' Chapter 11 communications programs.
He also directed the company's
communications efforts through a series of
takeover attempts and defenses, litigation
issues, a major product liability problem
and numerous other critical matters.
Before joining Wickes, Mr. Sitrick headed
Communications and Government Affairs for
National Can Corporation, was a Group
Supervisor for the Chicago public relations
firm Selz, Seabolt and Associates, and
served as Assistant Director of Public
Information in the Richard J. Daley
administration in Chicago. He also did
reporting for such publications as the
Washington Star and the Baltimore News
American, as well as WSID Radio in Baltimore
Mr. Sitrick has lectured on public relations
and crisis management before numerous
professional groups and forums, as well as
at the graduate schools of UCLA, USC and
Dartmouth, and the Journalism Fellows
Program at the University of Michigan. Mr.
Sitrick is the author of the critically
acclaimed book, "Spin-- How to turn the
power of the press to your advantage"
which was published in April 1998 by Regnery
Publishing Co. and is a contributing author
to the book, "Turnarounds and
Workouts," published by Dow
Jones/Irwin.
Mr. Sitrick serves on the Board of
Directors of the Turnaround Management
Association, the Jewish Television Network
and is a member of the Advisory Board of
The1939 Club, the largest Holocaust
Survivors organization in the U.S. He holds
B.S. degrees in Business Administration and
Journalism from the University of Maryland,
College Park.
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