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In the News
S.F. Business Times 11/18/2008: PR firm hires Mercury News managing editor
Dave Satterfield, the managing editor of the San Jose Mercury News, is leaving the paper to join Sitrick and Co., a corporate communications company based in Los Angeles, Sitrick said Tuesday.
Mercury News 11/18/2008: Satterfield, Mercury News managing editor, leaving for public relations firm
David Satterfield, managing editor of the Mercury News, announced his resignation Tuesday and departure from the news business after a 27-year career.
Satterfield, 49, is leaving to launch the Silicon Valley office of the strategic public relations firm Sitrick and Co.
THE BIG PICTURE / PATRICK GOLDSTEIN Do the right thing, WGA
What's worse, Patric, is that you shouldn't pick a fight you might lose. NARAS
won't roll over and play dead like the Globes. They have lawyers, they have Sitrick and Co. They have artists who've already said they'll show up and perform.
Washington Post: Writers Guild Gives a Pass To Grammys Telecast
It hired crisis management PR firm Sitrick and Co. and issued a statement telling reporters the producer of its CBS-broadcast trophy show had offered the Writers
Guild the same interim agreement the guild had accepted from David Letterman's
Worldwide Pants production company.
Inc Magazine January 2007: You're getting buried in the press?
You can't get your side of the story out? For business leaders and celebrities alike, Michael Sitrick is the PR man who makes things right.
LA Magazine July 2006: Call Mike Sitrick
As head of the public relations firm Sitrick and Company, Mike Sitrick is the guy people hire to clean up their images when they've been accused of hit-and-run (Halle Berry), selling tainted meat (Food Lion), or sanctioning illegal wiretaps (Terry Christensen). How Los Angeles's king of lost causes salvages careers, takes on the media, and influences what we see and read by Steve Oney.
Sitrick Strikes Again: April 07, 2006.
This is not going to do anything to damage Mike Sitrick's reputation as the PR guy you want in your corner if you decide to
play hardball with the media.Frustrated by numerous gossip column articles with no basis in fact, Sitrick client Ron Burkle set up a sting--monitored by the FBI and the DA--in which a gossip writer for the New
York Post solicited a $220,000 bribe to keep Burkle's name off Page Six. At a time when many PR people are prepared to absorb any indignity to avoid alienating reporters, it's great to see someone who's prepared to fight
back--and sometimes, to play almost as dirty as the media themselves.
Investor's Business Daily, April 25, 2005,
"Q & A In The Field Of Public Relations, Drug Firms Could Use Some Elixir; Rule No. 1: Act Quickly; PR exec
says companies err when they wait too long to mitigate damage"
"Sitrick: First, the pharmaceutical companies should announce that, although they believe they have the policies,
procedures and systems in place to ensure that each case was the exception, not the rule, they are undertaking
a deep, sharply focused review -- calling in outside experts -- of policies and procedures used to test a drug in
the first place.”
Investor's Business Daily, January 24, 2005,
"Drug Industry Downplays Michael Moore Project; No Need To Panic -- Yet; Filmmaker sets sights on the health
care industry, but few details are known"
"Given Moore's knack for controversy -- think "Roger & Me" and "Fahrenheit 9/11" -- drug makers should get
ready to do more, says Mike Sitrick, head of Sitrick & Co., a Los Angeles-based public relations firm that
specializes in the contentious and controversial..”
The Holmes Report, March 15,, 2004,
"STRATEGIC COMPANY OF THE YEAR: SITRICK & COMPANY"
"Not many firms can boast a client roster so rich and varied that it includes Rush Limbaugh and Eminem,
Roy Disney and Marvin Davis, but Sitrick & Company is unique.”
PR Week, Nov 10, 2003, "Sitrick to Assist
New Line's Oscar Push for 'The Return'" "For New Line Cinema, this year's Oscar
race is as much about its own image as the quality of the film it is championing, The Return
of the King. That may be why it has put together a top notch team of PR experts, including
Sitrick & Co., to shepherd the film through the awards season.”
PR Week, April 14 2003, "US Air credits PR for rise from
Chapter 11" "US Airways president and CEO David Siegel paid tribute to the power
of PR as a key factor in the airline’s March 31 emergence for Chapter 11 protection"
The Daily Deal, July 24, 2002, "Firestopper" "SEC after your hide? For a fat fee, PR guru Michael Sitrick just might be your man"
CEO Magazine, April 2002, "Strategies of the
fittest" "Truth saying in bankruptcy"
Los Angeles Times, March 25 2002, "In a
Crisis, It Was a ‘Beautiful’ Job" "This is the first Oscar winner with its own
crisis PR manager, the inveterate Sitrick and Co"
Los Angeles Times, May 30, 2001 "L.A. Archdiocese Enlists Services of Top PR Firm"
Forbes, October 16, 2000, "Guilty
until Flacked" The Informer "How did media depictions of ex-Los Alamos scientist Wen
Ho Lee change so quickly....hardball Los Angeles flack, Michael Sitrick"
Forbes, November 15, 1999, "Gotcha!"
"By preempting 20/20 on the Internet, p.r. man Mike Sitrick didn't just get better spin
for his client. He took the war against the media into a new dimension."
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